Serr Almehna - Laurice Carbon-books-arabic-image-1

Serr Almehna - Laurice Carbon

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Louis Carbone's book reveals CRM secrets, comparing two institutions' contrasting approaches to experience management. It explores the evolution of value proposition, highlighting experience as a differentiator, and examines the relationship between brand management and experience, emphasizing the impact of experience-focused thinking on business strategy.
    • isbnNumber
      9799953298275
    • noOfPages
      391
    • publisherName
      The Arab House of Sciences
    • genre
      Marketing & Sales
    • language
      Arabic
    • bookFormat
      Paperback
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