Purchasing Habits - Neil Martin
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This book begins with a revolutionary premise: 95% of human behavior is controlled by the unconscious mind. This fact exposes the fundamental flaw in marketing theory, market research, and the superiority of business strategy: that the customer is fully aware of what he or she is doing. Buying Habits explains why 85% of new products fail, why billions of dollars are wasted on advertising each year, and why satisfied customers abandon their loyalty. In this compelling book, Dr. Neil Martin argues that the latest scientific research in brain science reveals that our brains have evolved two minds, and that marketing focuses on the wrong one. By explaining how the mind actually works, Martin shows the depth of the flaws inherent in fifty years of marketing theory, and how customer habits can sabotage even the most expensive marketing campaigns.
General Specifications
- Dimension14.5 x 1.55 x 21.49 cm
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