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Profit First - Mike Michalowitz

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The author of the classic Pumpkin Strategy offers a simple and extraordinary cash management solution that helps small businesses escape the doomsday spiral and achieve immediate profitability. Traditional accounting uses the logical (but flawed) formula: Sales –The problem is that businesses are run by people, and people aren’t always logical. Successful entrepreneur Mike Michalowicz has developed a behavioral approach to accounting to flip the formula: Sales –Just as the most effective weight loss strategy is to reduce portion sizes by using smaller plates, Michalowicz shows that by generating profits first and allocating only what’s left over to expenses, entrepreneurs will transform their companies from money-gobbling monsters into cash-generating cash cows.
    • isbnNumber
      9789776972650
    • publisherName
      Juice Books
    • genre
      Accounting
    • language
      Arabic
    • bookFormat
      Paperback
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