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Marketing Mess - Scott Miller

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In his latest guide to the “From Chaos to Success” series, Franklin Covey’s senior advisor and Wall Street Journal bestselling author reveals the 30 career pitfalls you may encounter when marketing your brand and how to turn them into company-wide wins. Every success story begins with a journey. Marketing Chaos shares a career journey full of lessons learned through 30 chapters. This book is designed to prepare you for the many challenges you will inevitably face, whether you are starting a new company, a brand manager trying to figure out the best direct marketing strategy, trying to position your brand in a niche market, or trying to reclaim your job as a marketing manager. Avoid the marketing clutter and expect success. Each chapter contains real-world lessons that teach you why marketing your brand is essential to business growth.
    • isbnNumber
      9789776972322
    • publisherName
      Juice Books
    • genre
      Business
    • language
      Arabic
    • bookFormat
      Paperback
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