Your audience doesn't care about you or your content; they care about how it affects them. Human identity is shaped by interactions, not isolation. Our self-centeredness, while innate, often leads to communication issues as we speak and listen from our own perspectives. This book won't help you know yourself, but it will help you convey your message simply and clearly. To improve communication, focus on others more than yourself. Connect with your audience by discussing your content only in terms of how it meets their needs. Your message should be about your impact on the world, not about yourself.