Behavioural Economics: A Journey From Awareness To Impact - Ahmed Mohammed Hassan Al-Najjar
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Color: Multicolour
Product Details
Discover why awareness campaigns often fail to create real change in 'The Hidden Forces of Decision-Making' by Dr. Ahmed Hassan El-Naggar. This insightful book delves into the unseen influences on our economic behavior, offering a comprehensive guide to understanding the human mind through behavioral economics. With real-life examples and case studies, it equips policymakers, practitioners, and individuals with practical strategies for positive change. Learn to design and implement successful behavioral interventions grounded in scientific principles and global expertise, and evaluate their economic feasibility for impactful results.
General Specifications
- Age GroupAdults
- Weight400g
- Dimension24×17
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