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All Marketers Are Liars - Seth Godin

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All marketers lie, but the ones who succeed are the ones who can tell us a story we want to believe and share. In this book, Seth Godin asks three fundamental questions of a marketer: What is your story? Will the people who want to hear it believe it? And is it true? Seth Godin has taught hundreds of thousands of marketers and students around the world, and in this book he explains that great marketers don’t talk about features or even benefits. Instead, they tell a story-a story we want to believe, whether it’s true or not. In a world where most people have endless choices and no time to make them, every organization is a marketer, and all marketing is about storytelling. So marketers succeed when they tell us a story that fits our worldview, a story we intuitively embrace and then share with our friends.
    • isbnNumber
      9786140135635
    • publisherName
      Arab Scientific Publishing House
    • genre
      Business
    • language
      Arabic
    • bookFormat
      Paperback
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