"The Good Salesman" is a concise, scientific and practical book that helps the salesperson in the Middle East to become a good salesperson. It is also a reference that the sales trainer uses as a guide while training sales representatives in all Arab and foreign countries. The book is divided into four chapters. The first chapter deals with the psychology of selling, the second chapter explains sales methods, the third chapter focuses on the product, and the fourth chapter deals with the organizational structure of the company.